Sustainability Ambassadors Program

Dr. Ágnes Fábián

CEO

: Henkel Magyarország Kft.

We can only function on the market as a sustainable and responsible company if we also shape the demand, promote sustainability knowledge, trends and behavior. There are two targeted ways to shape the consumers, one by the training of our employees, and two educating the future generations through them. In our Sustainability Ambassadors program, we empower these two target groups by information, knowledge and competence, and we are confident that we thereby affect the entire domestic society as well.

Sustainability Ambassadors Program

Industry: FMCG

Date: 2015-2016

Sustainable Lifestyles

Fostering sustainable consumption through ensuring adequate demand and supply of sustainable goods and services and rebuilding trust among stakeholders by providing reliable information which leads to a better quality of life within ecological boundaries.

Solutions of the macro-sustainability challenges

Empower consumers to increase their demand for sustainable products and services by providing reliable, actionable, user-friendly consumer information, communication and education

Further targets:

What´s the solution?

The program is based on the volunteer engagement of Henkel Magyarország Kft.’s employees and on the multiplier effect of raising awareness. Within the framework of the program our colleagues will learn about sustainability, its principles and practices. The education does not only help to evolve the company culture, but it may also affect the whole society through the employees and their own families, household. The employees fulfilling the program become sustainability ambassadors, and visit primary schools, where they held playful classes to students. Children can learn, for example how to save water and electricity. Sharing the knowledge, the sustainability ambassadors teach the next generation to be environmentally conscious.

Business connection

At Henkel Magyarország Kft. we believe that a business organization can only function and have an impact on society if it performs well. For that, it is necessary to create more value for the customers and indirectly for the society. Of course, along with good financial results. The program serves this goal as well. Since it is an important point of view to function in line with sustainability standards during our product development and manufacturing processes, shaping the approach of our employees is common interests as well. During the training, abiding the principles of ethical marketing, we – of course – do not advertise our products and our brands in front of the children.

Results

Our Sustainability Ambassadors held lessons 56 times in 33 schools in Hungary, where nearly 1,400 children participated. The Sustainability Ambassador Program was chosen as the “Corporate Volunteer Program of the Year” last December. The effect of the program can be measured by the feedback received from the schools, from which it turns out that there is a need for education related to sustainability, so our activities fill this gap. The demand for the program is measured by the number of lessons held and the number of participants in the program, for an impact measurement we had no opportunity yet, nor to explore whether the participating children’s viewpoint or attitude changes as a result of education. Our employees are deeply committed to implement sustainability values in everyday practices, and the loyalty for the company grew by participating in the program.