Eisberg Hungary Kft.
According to WHO recommendations we should eat at least 400 grams of vegetables and fruit every day. The intake of the population is far behind this recommendation with its consumption of 150-200 grams of vegetables – which applies to children as well. This contributes to the fact that 20% of children are currently overweight in Hungary. Social needs and business interests point in the same direction, but they require creative development and innovative methods which go far beyond business as usual practices. We are working to connect a pro vegetable-eating culture and balanced diets with community-building, creative communication and learning by playing. But, more importantly, with product development as well. Our ideas are born from our collaborations with our business partners and customers: these include the children’s FrissNass salad which was inspired by the Hungarian Dietetic Association. Moreover, from the proceeds of these efforts we support the devoted work of Bátor Tábor
Introduction of FrissNass salad for children
Solutions of the macro-sustainability challenges
Provide and promote a wide range of choice, variety and information about food products to ensure balanced nourishment and lifestyles
What´s the solution?
In Hungary, the consumption of vegetables is far below the recommendations of experts and the European average as well, and – unfortunately – the lack of parental awareness contributes greatly to the persistence of the current situation: children often eat unhealthily since they follow poor parental examples. The proportion of overweight children and adults is constantly increasing, which needs to change urgently.
This is what eisberg offers a solution for: with our brand new product, FrissNass salad for children, we would like to reach not only the children but the parents as well. Healthy SNACKS have become popular among children: we hid large slices of inviting, crisp iceberg lettuce among the carrot sticks and red bell pepper. While providing a solution that supports the balanced lifestyle of our younger consumers, we are also responding to the demand generated by our fast-paced world and prevailing trends. The product development was carried out with the involvement of the Hungarian Dietetics Association. In order to promote vegetable culture, we surprised families with a number of creative ideas: we released a story book titled Zöldségmesék (Vegie Tales), a music album for children titled Salátamánia (Salad Mania), organized a community event called Salibuli (Salad Party), created a puppet show about vegetables, and attempted to introduce children to the healthy world of salads and vegetables at several family and children’s events, in hospitals, nurseries, and schools. We also joined the Comprehensive Health Test Program of Hungary, in an attempt to promote a balanced diet and contribute to a healthier society.
The FrissNass salad for children has gained wide popularity; in just a few months, we managed to sell 50,000 packages, thus we can talk about a profitable product development. Our business interests are in line with the interests of society: the promotion of the healthy lifestyle of the population and the increased consumption of vegetables are common goals.
The success of the product FrissNass means more than just direct sales figures. Through the children, fresh, ready to cook vegetables gained ground in many families, thus encouraging healthier eating habits among adults as well. We trust that this project will contribute to raw vegetables and salads becoming a more prominent feature of family dinners.
A portion of our revenue from the sale of FrissNass products and all proceeds from the Salibuli event are used to support the Bátor Tábor Children’s Camp: this year, we helped the work of the non-governmental organization providing healthcare for children in need with nearly one million forints.