László Békefi

Managing Director

Coca-Cola HBC Magyarország Kft.

In the autumn of 2017, we launched our #énjövőm program aimed at improving the chances of young people between the ages of 18 and 30 in the labor market. Through the program, which runs until 2020, we provide free courses for young people who are job-seekers, are not currently working, but are no longer studying.


Industry: FMCG

Date: 2017-2020


Solutions of the macro-sustainability challenges

Encourage life-long learning and adult education and training, especially for developing the ability to adapt and build resilience in a rapidly-changing environment, and promote leadership skills

Further targets:

What´s the solution?

In 2016, the Coca-Cola Hellenic Bottling Company (CCHBC) developed a new partnership program focusing on reducing youth unemployment. With focusing on the development of basic social and entrepreneurial skills, the company intends to provide a solution for the 18-30 year old NEET (Not in Education, Employment, or Training) with an education program that will equip young people with basic skills as well as help them to develop professional networks and relationships. This aims to promote the mobThat is why Coca-Cola HBC Hungary launched its free courses in the autumn of 2017 with my self-knowledge, which teaches young people, among others, to self-knowledge, job interview situations and feedback.

Business connection

In line with the international goals, we launched the #myfuture program in Hungary in September 2017 to provide a solution to unemployment and labor shortages which are present in Hungary. Despite the fact that the Hungarian unemployment rate is the third most favourable in the European Union, youth unemployment is still twice that number. With this, Coca-Cola HBC can support the economy through empowering young people.


Nearly four thousand young people participated in the free trainings in the past year and a half, with the goal of involving 8,000 participants by 2020.