José Matthijjse


HEINEKEN Breweries

Sustainable development is the basis of our growth, and our employees play a prominent role in striving for it. A satisfied colleague, who is comfortable at work, will be more open to development, renewal and will complete the duties easily and more efficiently. While we consider the friendly workplace atmosphere and respecting each other as a value, it is clear, that this goes hand in hand with competitive advantages. That is why we pay special attention to the development of our training system.

Development of a training system through the „Brewing a better world” sustainability program

Industry: FMCG

Date: 2016


Solutions of the macro-sustainability challenges

Encourage life-long learning and adult education and training, especially for developing the ability to adapt and build resilience in a rapidly-changing environment, and promote leadership skills

Further targets:

What´s the solution?

Under our sustainability program called „Brewing a better world” we aim to create a world-class brewery.

The main condition for sustainable operation is maintaining a qualified, multitasking organization with the lowest possible production costs and environmental impacts. This requires the development of an ideal organizational structure and a stable organization providing the competences and skills needed for the expanding duties at an individual level. At an operator level, this means that beyond the operation of the machines, they will be able to detect and troubleshoot errors, participate in or lead development projects.

This can be achieved through the development of competence profiles, individual development plans that are based on evaluation and targeted competence development.

It is a big challenge to take time for these improvements while being busy constantly. That is why we have introduced the so-called Training days, when the production stops and colleagues attend professional and skill development trainings and educational programs. In addition, in-service trainings from more experienced colleagues are essential. These senior colleagues are developing their presentation and coaching skills at a Trainer Academy we have created in order to make the development process even more effective.

Business connection

This is a long-term development project, to which the key is the integration of the elements (staff development, engagement, plant equipment development) into our daily operations. We regularly review our long-term plans and adjust each step to the current circumstances. The project proceeds step by step, taking the maturity level of the organization into account.


We set up a plan divide it into yearly and monthly goals, which is communicated to our colleagues. This allows everyone to see the expectations, the development goals and where they are in this development process clearly. Positive attitude, extra effort, and improvement are recognized, this way increasing the commitment of our employees and the corporate commitment index. At corporate level, this results in being more efficient: reducing inventory shortages, increasing sales, improving sales performance and customer collaboration.

At company level, this results in a more effective functioning: reducing the short of supplies, increasing the volume of sold items, improving of the sales department and the customer cooperation.