Our Complex Internship program was created as an answer to the challenges of the labour market. We have learnt from our branding research that we should make an attracting offer for the youth which is based on learning and also matches with market demand. Among others, we organise an opening event for the trainees, where they can take part in a study tour in the brewery, furthermore a Summer Academy is also held, where managers talk about their careers, field of work and experiences.
Building a strong partnership with universities and defining the basis of the partnership are important part of the program. We need to identify what we can provide to the universities in order to acquire their most talented students for an internship by our company. A great example is the mutually beneficial cooperation with the Szent István University (Department of Brewing and Distilling): the elements of the program are defined together, we cooperate in research projects, organise visitations in the factory etc.
It is necessary not only to involve the regional managers but also to have outstanding organising and communication activities on the field of HR (advertisement, conscious communication with the target audience). It is important to pay particular attention to the amount of workload of the leaders, in order to find a solution, where the students can actively learn while the leaders’ efforts are foreseeable and accepted by them.
We think that the key to the sustainability of this program is based on the meeting of the needs (opportunity for the students to learn, currently a plus hand for the company’s seasonal need of work, and job opportunity later during the recruitments). We intend to cooperate with more and more universities.
